With so many social media platforms to keep on top of, is it really necessary to have a blog for your business as well? Your blog offers a window into your business. People visit a business’s website to get some form of value, whether that be contact info, product pricing, news or events, or other general types of content.
The blogging world is a busy one – but is it saturated already? We can all write about a similar subject, but we’ll all have a different take on it and offer different pieces of advice.
Complete Control
You’ve built up your social media following to a terrific number of followers after years of hard work but…the platforms they are built on are not your own.
The demise of Vine, House Party or MySpace showed us how quickly social media platforms can go from thriving to disappearing and owning your own site that you have total control over isn’t to be easily dismissed. Imagine losing all of your Instagram, Twitter or Facebook followers – how would people find your business?
Create Social Media Content
As mentioned above, having social media platforms to manage can be super time-consuming. If you’ve written a blog post, you’ve automatically got something to post about on social channels. You can use quotes, pictures, or screenshots from your post to engage your audience on the social media platforms you use.
The lifespan of a Facebook or Instagram post is only 5 to 21 hours respectively, but a blog post will last approximately two years! By blogging about the benefits of your products, you are creating evergreen content (content that is always relevant and never goes out of date). This means your content can be enjoyed by new and existing customers for years to come.
Improve your SEO
Google loves a blog – when it runs a search over your website, it’s looking for any new content it can read. It will then rank and place your website in it’s search engine results to fit the content’s description. Google will not go back to your website unless it detects NEW content. The easiest way to ensure you’re website is up to date without rewriting your website copy every month – add a blog.
The only cost…is your TIME
All you have to do is add a blogging page to your website and begin posting! This blogging page should be included in your web hosting package, essentially making running a blog free to you. The only cost is your time! And before you say, I don’t have time – this is one area you could consider outsourcing.
If you blog consistently with high quality, useful content, your time will reap financial benefits in the long run. Your blog will bring in more traffic, which will turn into more sales – and isn’t that what we’re all after in the end?!
Develop And Strengthen Relationships
Customer engagement is an immensely important element of online marketing and branding. Blogging provides the opportunity for you to connect with your existing and potential customers in a different, more conversational way. Blogging is a good way to build trust with your target audience through high quality content that they find relevant.
So there you have it – 5 reasons why your business should have a blog. Blogging for business should be the main component of your content marketing plan. We’re not suggesting you blog every week but once or twice a month will make a huge difference.
Contact us if you are interested in writing blogs for your business.
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